Launch or Grow Your Product or Service

Lifestyle Business Workshop

Identify your unique skills, craft a compelling value proposition, and build a high-impact website—without reinventing yourself.

📅 Date & Time: Thursday, Feb 20, 2025 · 10 AM – 12 PM CST
📍 Location: Esc, Popoyo, Nicaragua
💰 Price: $40 per person (includes a 2-hour workshop + lunch by El Tigre Restaurant)

What You'll Learn

This workshop is all about clarity, strategy, and action. By the end, you’ll have:

Mapped out your expertise to uncover your unique value
Defined your ideal client and crafted a persuasive value proposition
Designed a compelling one-page website that attracts and converts

No fluff. Just practical, hands-on guidance to help you refine and package your product or service for maximum impact.

Event Agenda

🕙 10:00 – 10:15 AM | Meet & Greet
👋 Connect with fellow freelancers, remote workers, and entrepreneurs.

🕥 10:15 – 11:30 AM | Uncover & Package Your Value
Map Your Experience: Identify the unique skills, lessons, and perspectives that set you apart.
Define Your Ideal Client: Who do you truly want to work with? Learn how to position your offer for them.
Craft Your Value Proposition: Develop messaging that makes your product or service irresistible.

🕦 11:30 AM – 12:00 PM | Build Your High-Impact Website
Hands-on wireframing session—start designing a simple yet effective landing page.
Key components of a high-converting page:

  • Clear value proposition—What makes your offer stand out?
  • Social proof & credibility—Who’s backing you up?
  • Effective call to action—How do you get clients to say “yes”?
  • Objection handling—How to address client hesitations.

🍽️ 12:00 PM | Lunch at El Tigre Restaurant
Enjoy a great meal and keep the conversations going.

Why This Workshop?

Many entrepreneurs struggle to clearly communicate their value—which makes selling their product or service harder than it should be.

This workshop simplifies the process. Instead of trying to change careers or reinvent yourself, you’ll learn how to position what you already know and do in a way that attracts the right clients and increases your income.

What Makes This Different?

Actionable exercises—not just theory
Proven frameworks used by thousands of freelancers & entrepreneurs
Expert guidance from professionals who practice what they teach
Tools & templates to refine your brand and continue growing

By the end, you’ll walk away with a clear strategy, a structured website plan, and a refined way to present your brand—whether you’re launching a new product or improving an existing service.

Meet Your Hosts

Thomas Talavera

Founder of Start Loaded and Atravela, Thomas has helped 200,000+ students build thriving freelance businesses and supported 200+ brands, including BBC and TEDx. With 17 years of freelancing and 8+ years as a digital nomad, he specializes in business automation, branding, and marketing strategies that create freedom and profitability.

Christy Nichols

Founder of Venture Within, Christy is a leadership coach and educator with 20+ years of experience designing transformational programs across 10+ countries. She helps professionals grow through strategic leadership workshops, personal development, and immersive experiences.

Ready to Build a Business That Gives You More Freedom?

Secure your spot today! Spaces are limited—reserve yours now

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The workshop takes place in La Jolla de Guasacate

Del, Astillero Road, Puente Nahualapa, Popoyo 48500

What to Bring

  • Laptop and Chargers: Essential for participating in workshops and accessing digital resources. Ensure your laptop is equipped with all necessary software and that you bring any associated chargers.

  • Notebooks and Writing Instruments: For taking notes during sessions and jotting down insights as you engage with mentors and peers.

What our students loved the most

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“For someone looking to abandon the 9-5, this has been an amazing overview of how to leave the office behind and start the digital nomad lifestyle. Really clear presentation and delivery.”

Rory Forsyth, Marketeer

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“Thomas shows his passion in everything he’s doing, Thomas teaches us in this course all the things that college doesn’t teach us, so as a student you feel the motivation and you’ll stop being afraid of making the first move, the knowledge he’s been acquiring during his time working in the industry is worth it. Do you wanna learn to be your boss? Do you wanna enjoy your life by working hard and at the same time being in another country that suits you? Then this course is worth it!”

Christian Santos, Designer

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“Easy to follow and full of great information! Fantastic value for money and will only allow me to keep growing, thanks, Thomas!”

Sam Evans, Online Teacher

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“The course helped me present better to clients, it motivated me to update my portfolio the right way. This incredible course has revolutionised the way I work, giving me peace of mind on the road because I have all the right tools in place. A must for anyone that wants to become a digital nomad.”

Ghazal Amini, Architect

We've partnered with, ESC, La Jolla and Venture Within to give you the best experience possible.

Start Loaded

Start Loaded helps entrepreneurs build profitable lifestyle businesses with a strong brand, a simple business model, and smart marketing. Founded by Thomas Talavera, it empowers creatives to charge more, work less, and maximize their value. With top-rated courses and 200,000+ students, Start Loaded makes branding, websites, and marketing effortless—so you can build a business that fuels your freedom.

ESC is a vibrant sanctuary for digital nomads, remote workers, and creatives, nestled along Nicaragua’s breathtaking Emerald Coast. More than just a physical space, ESC embodies freedom, creativity, and connection, offering an inspiring environment to thrive personally and professionally. With a mission to redefine work-life balance, ESC fosters collaboration, innovation, and community, empowering individuals to break free from traditional office norms and embrace a dynamic lifestyle of growth and adventure.
Located along Nicaragua’s Emerald Coast, La Jolla de Guasacate views the brilliant blue ocean and mountain peaks in every direction, inviting you to explore. Our spacious and comfortable rooms are located in the most exclusive residential community in the city. Get in touch with local culture by going out and exploring nearby attractions. Surf the waves at Playa Popoyo or take a dip in our refreshing outdoor pools. Savor the cuisine at our El Tigre restaurant. Our resort is more than a place to rest, it´s a once in a lifetime opportunity.
Venture Within cultivates deep learning opportunities that enable you to create more meaning and purpose in your life. By designing powerful experiences in personal transformation, Venture Within enables you to shift your mindset to create, re-align, and connect and ease into an inspiring new direction through overseas Retreats, co-hosting Retreats and private coaching programs.