Agencies need flexible freelancers for overflow and tight deadlines. Find the right studios, send this short email and become their go to extra pair of hands.
Your ingredients may match everyone else’s, but your ideas don’t have to. Try these physical, unusual brainstorming techniques for logos and creative projects.
Clients don’t need a website, they need a problem solved. Find three pain points in your audience’s industry and turn each into a solution you can sell.
Start with why, not what. Use Simon Sinek’s Golden Circle to write your purpose, process and result, then put them on your website and in your brand guidelines.
Stop lowering prices to compete. Ask your clients why they chose you and turn their answers into a unique competitive advantage. Email template included.
Your target market is everyone who could hire you. Your target audience is who you speak to. Learn the difference and build an ideal client profile.
Following every trend makes you look like everyone else. Check which tools and tactics you use out of habit, and where doing the opposite gives you an edge.
Every new idea goes from exhilarated to exhausted before it gets good. Map the emotional journey of your next creative project so the dip doesn’t stop you.
Specialist or generalist? Neither is better. Map your past projects to see which you are, then use five questions to decide which suits your business.
Treat freelancing as a business and build on solid research. Use these customer discovery questions to learn what your clients need before you sell.
Package your freelance services by how involved you are, from do it yourself templates to consulting and full done for you projects. Examples for creatives.
More visibility can cost you calm. Decide how known your freelance business needs to be, then build a personal brand that wins clients without the noise.